Copywriting is changing. We are seeing more and more people moving away from long copy and finding more people moving to video.

For the world of NLP, this is truly a blessing. Now, in addition to words on paper, we can actually use volume and tonality to mark off the message.

But with the exception of Eben Pagan, we’re just not seeing it online today done with any artful planning.

Plus, with the shorter copy in use today, it is incumbent upon the NLP Copywriter to use the language patterns to get the reader to take action much more rapidly.

Think about the words that would FORCE a person to take action.

What would you use?