What makes this pattern interrupt effective?

1. It’s completely unexpected compared with what you can assume from the video.

2. Your brain does all of the processing.

3. The commercial is extremely subtle.  If you have a rapier, you don’t need a club.

The use of humor in written copy is very hard to control.  However, the use of humor in radio and television commercials can be very effective.

Who will be the first to use humor effectively in Internet marketing?

Now go buy this before the price increase… The Art of The Swipe