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meet harlanHi – my name is Harlan Kilstein.  I’ve been a copywriter since the late 90’s – first for my own businesses, and later for many of the top brands and businesses on the internet. Using NLP copywriting, I’ve helped thousands of entrepreneurs in hundreds of different markets create highly successful sales campaigns. But what excites me most is that many of my students have become A-List copywriters building amazing businesses of their own.

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The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is “”What really works?”” Every time a business experiments in testing, it costs money and may not produce a return. Finally, there’s an opportunity for the ordinary business to become….learn more

BLOG | FEATURED POSTS BY HARLAN KILSTEIN

Pattern Interrupts: Was It Good For You?

What makes this pattern interrupt effective? 1. It's completely unexpected compared with what you can assume from the video. 2. Your brain does all of the processing. 3. The commercial is extremely subtle.  If you have a rapier, you don't need a club. The use of humor...

The Art of The Swipe

Produce Letters Like An A-Level Copywriter Even If You've Never Written A Word of Copy In Your Life Here's an experiment I would like you to do right now. 1. Pick up your pen in your hand and sign your hand normally. 2. Now, pick up your pen again but this time, try...

Analysis of An Email – Blue Balls

This is an email I sent out yesterday to my Hypnotic Secret list: Subject Line: Blue Balls. Not What You Expect. You are receiving this email because you signed up at The Hypnotic Secret.com The news out of Rome is shocking. Italian police have seized 70,000 balls of...