Hi – my name is Harlan Kilstein. I’ve been a copywriter since the late 90’s – first for my own businesses, and later for many of the top brands and businesses on the internet. Using NLP copywriting, I’ve helped thousands of entrepreneurs in hundreds of different markets create highly successful sales campaigns. But what excites me most is that many of my students have become A-List copywriters building amazing businesses of their own.
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The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is “”What really works?”” Every time a business experiments in testing, it costs money and may not produce a return. Finally, there’s an opportunity for the ordinary business to become….learn more
BLOG | FEATURED POSTS BY HARLAN KILSTEIN
Death of An NLP Legend
A legend passed away yesterday. Frank Farrelly, the author of Provocative Therapy, passed away recently. Frank was the most obnoxious lovable guy you could ever meet. He stunned people in therapy by deliberately provoking people in therapy and getting them to open up....
The New World of NLP Copy
Copywriting is changing. We are seeing more and more people moving away from long copy and finding more people moving to video. For the world of NLP, this is truly a blessing. Now, in addition to words on paper, we can actually use volume and tonality to mark off the...
Manipulative NLP – Stop It With The Hands!
Many years ago, I took a training with John Childers who all the marketing gurus swore by. He supposedly taught speaking skills that would show you how to sell from the platform. But what made me take this super expensive course was the idea that he combined NLP with...