Comments on: Using Questions In Your Copy

By: Joshua

Joshua — Tue, 04 Aug 2009 01:39:10 +0000

Maybe questions that lead the reader/listener in the direction you wish them to go or tag questions would be acceptable ones. Questions you don’t know how they’ll answer or that they might answer ‘no’ to are potentially dangerous ones; if they say ‘no,’ it takes them out of the yes set, and if you don’t know if they’ll answer it how you want them to, you could easily not get them back.

Close? On the right track?

By: Mitch

Mitch — Mon, 03 Aug 2009 21:53:17 +0000

I’ve been staying tuned, waiting for more on this subject.

I think I already see the answer though.

You asked, “What if there was a right way of asking questions in copy?”

If I’m not mistaken, that’s precisely the right way there, isn’t it?

Mitch

By: Alex

Alex — Mon, 27 Jul 2009 22:48:46 +0000

Hi Harlan
how about YES \ NO questions?

By: Paul Simister

Paul Simister — Mon, 20 Jul 2009 06:13:39 +0000

Hi Harlan

I have NLP Copywriting and was interested in how definite you were about no questions when sales training seeks to create multiple Yesses before the close.

After you had pointed it out, I could certainly see how questions force the reader to go inside and reflect.

I look forward to learning the exceptions.