No lie: The Doctor is the best for whatever ails your copywriting business.

Tia Dobi
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The Martini Monologue: How to show
and tell what you do in 30 seconds

Very interesting video. I think there’s even more to the lesson than comparing copywriting conversions to hypnosis SALES….

If marketing/copywriting is simply the art of helping people get what they want using various channels of communication (my favorite definition), then it has a lot in common with hypnotherapy itself.

(Keep in mind here that I’m currently a Dabbler/Obsessive on George Leonard’s Mastery curve in both disciplines!)

Both copywriting and hypnotherapy rely on the use of communication to capture and guide someone’s attention to the end of helping them make desirable changes. Copywriting focuses on leading someone to the purchase of a product or service to USE to make a change (solve a problem, feel better, etc.), while hypnotherapy focuses on the making of the change itself. The end result though in both cases is a change … which should be the goal for both copywriters and hypnotherapists.

If we agree that the communication tasks of copywriters and hypnotherapists are quite similar at their core, then an interesting question arises: can you imagine a hypnotherapist who only had a 1-3% success rate with hypnotherapy clients? Would that be acceptable?

My guess is that the only reason marketers and copywriters are willing to settle for such low conversion rates is because the sheer volume of prospects in a mass marketing campaign results in profits that make even low rates acceptable. So while from a business perspective it may make sense, from a mastery of communication level it’s ridiculous!

Then consider the fact that most small businesses don’t target huge numbers of qualified prospects with their marketing. For them, even a 50% conversion rate should be as unacceptable as it would be for a skilled hypnotherapist!

Hell, what about communication in general? Would a parent be satisfied with such a low success rate when trying to influence a child? One spouse with another?

Any idea what average “conversion” rates are for persuasion in general?

Mike; Hi Harlan,

Very interesting video. I think there’s even more to the lesson than comparing copywriting conversions to hypnosis SALES….

If marketing/copywriting is simply the art of helping people get what they want using various channels of communication (my favorite definition), then it has a lot in common with hypnotherapy itself.

(Keep in mind here that I’m currently a Dabbler/Obsessive on George Leonard’s Mastery curve in both disciplines!)

Both copywriting and hypnotherapy rely on the use of communication to capture and guide someone’s attention to the end of helping them make desirable changes. Copywriting focuses on leading someone to the purchase of a product or service to USE to make a change (solve a problem, feel better, etc.), while hypnotherapy focuses on the making of the change itself. The end result though in both cases is a change … which should be the goal for both copywriters and hypnotherapists.

If we agree that the communication tasks of copywriters and hypnotherapists are quite similar at their core, then an interesting question arises: can you imagine a hypnotherapist who only had a 1-3% success rate with hypnotherapy clients? Would that be acceptable?

My guess is that the only reason marketers and copywriters are willing to settle for such low conversion rates is because the sheer volume of prospects in a mass marketing campaign results in profits that make even low rates acceptable. So while from a business perspective it may make sense, from a mastery of communication level it’s ridiculous!

Then consider the fact that most small businesses don’t target huge numbers of qualified prospects with their marketing. For them, even a 50% conversion rate should be as unacceptable as it would be for a skilled hypnotherapist!

Hell, what about communication in general? Would a parent be satisfied with such a low success rate when trying to influence a child? One spouse with another?

Any idea what average “conversion” rates are for persuasion in general?

Mike;;

Very interesting video. I think there’s even more to the lesson than comparing copywriting conversions to hypnosis SALES….

If marketing/copywriting is simply the art of helping people get what they want using various channels of communication (my favorite definition), then it has a lot in common with hypnotherapy itself.

(Keep in mind here that I’m currently a Dabbler/Obsessive on George Leonard’s Mastery curve in both disciplines!)

Both copywriting and hypnotherapy rely on the use of communication to capture and guide someone’s attention to the end of helping them make desirable changes. Copywriting focuses on leading someone to the purchase of a product or service to USE to make a change (solve a problem, feel better, etc.), while hypnotherapy focuses on the making of the change itself. The end result though in both cases is a change … which should be the goal for both copywriters and hypnotherapists.

If we agree that the communication tasks of copywriters and hypnotherapists are quite similar at their core, then an interesting question arises: can you imagine a hypnotherapist who only had a 1-3% success rate with hypnotherapy clients? Would that be acceptable?

My guess is that the only reason marketers and copywriters are willing to settle for such low conversion rates is because the sheer volume of prospects in a mass marketing campaign results in profits that make even low rates acceptable. So while from a business perspective it may make sense, from a mastery of communication level it’s ridiculous!

Then consider the fact that most small businesses don’t target huge numbers of qualified prospects with their marketing. For them, even a 50% conversion rate should be as unacceptable as it would be for a skilled hypnotherapist!

Hell, what about communication in general? Would a parent be satisfied with such a low success rate when trying to influence a child? One spouse with another?

Any idea what average “conversion” rates are for persuasion in general?

Mike