This video was an eye opener to me.

If you haven’t seen it yet, it could very well be an eye opener for you as well.

Watch the video and see my comments below.

Here is the original study this video was based on.

What this study teaches is that very often we do not see what is there in front of us.

How often have you, as a copywriter or a persuader, been asked the question, “Is there a guarantee on this product” when it’s right there in the copy.

You might want to keep this video in mind and wonder if perhaps your copy or your presentation is distracting the reader or client from seeing the moonwalking bear.