Hi – my name is Harlan Kilstein. I’ve been a copywriter since the late 90’s – first for my own businesses, and later for many of the top brands and businesses on the internet. Using NLP copywriting, I’ve helped thousands of entrepreneurs in hundreds of different markets create highly successful sales campaigns. But what excites me most is that many of my students have become A-List copywriters building amazing businesses of their own.
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The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is “”What really works?”” Every time a business experiments in testing, it costs money and may not produce a return. Finally, there’s an opportunity for the ordinary business to become….learn more
BLOG | FEATURED POSTS BY HARLAN KILSTEIN
Why You Should Learn Hypnosis
How You Can Help Yourself And Others Change One of my favorite sayings is "the only person who likes change is a wet baby." If you think about it, most people don't change very readily. They dig in their heels and defend themselves saying, "It's my way or the...
The Deeper Deeper Game
If they turned out doctors the way they turned out hypnotists, people would die like flies. Most hypnotists don't know that they don't know. It goes back to a classic debate on the style of hypnosis. There is the direct authoritarian style hypnosis. "You will go...
The Great Swipe War
Since the dawn of time the debate has continued. The best copywriters in the world amass huge swipe files. They trade their swipes like kids trade baseball cards. "I'll give you a Willie Mays and Hank Aaron for a Mickey Mantle." "I'll give you a rare Carlton B2B...