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meet harlanHi – my name is Harlan Kilstein.  I’ve been a copywriter since the late 90’s – first for my own businesses, and later for many of the top brands and businesses on the internet. Using NLP copywriting, I’ve helped thousands of entrepreneurs in hundreds of different markets create highly successful sales campaigns. But what excites me most is that many of my students have become A-List copywriters building amazing businesses of their own.

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The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is “”What really works?”” Every time a business experiments in testing, it costs money and may not produce a return. Finally, there’s an opportunity for the ordinary business to become….learn more

BLOG | FEATURED POSTS BY HARLAN KILSTEIN

Why You Should Learn Hypnosis

How You Can Help Yourself And Others Change One of my favorite sayings is “the only person who likes change is a wet baby.”  If you think about it, most people don’t change very readily. They dig in their heels and defend themselves saying, “It’s my way or the highway.” Getting someone to change a single bad trait could take a lifetime of work… or… It could take 25 minutes. The first hypnotic induction I ever learned rapidly became my favorite.  Using this exact hypnotic induction I was able to: cure dozens of teenagers who secretly wet their beds help people who were unable to grieve for a close relative cure a severe eating disorder help someone eliminate a lifetime of angry tantrums and outbursts assist students in increasing their grades on college entrance exams and so much more Learning how to induce trance is the single biggest mystery that faces new students of NLP and hypnosis when it’s really quite simple. Using this video I’ve created you will discover: the indicators of trance. You’ll be able to see what happens to the clients eyes, their facial muscles, their head position, and their breathing. How did you get their eyes to close? Watch the simple steps I’ll show you. What do you say to the person so you match their internal experience? Follow along with the transcript I provide. Finally, how can you make a hypnotic experience so pleasant, people want to savor every minute. I’m about to reveal this right now. A number of years ago, I created a recording of a hypnotic induction of a young woman....

The Deeper Deeper Game

If they turned out doctors the way they turned out hypnotists, people would die like flies. Most hypnotists don’t know that they don’t know. It goes back to a classic debate on the style of hypnosis. There is the direct authoritarian style hypnosis. “You will go deeply into a trance.” Or there is the Ericksonian permissive style, “I’m curious if you are comfortable enough to allow your eyes to close.” Well, which gets better results? At best, 20% of the population responds to direct suggestion. That means if you use direct hypnosis, 80% of the population is going to show no results – other than getting annoyed. The Ericksonian permissive style allows you – as Erickson said – to do something new with every patient you meet. My teacher Dave Dobson used to say when you are doing hypnosis, there is an amazing feedback device in front of you. It’s called a client. Yet most people who do direct hypnosis don’t pay any attention to the client. What do they pay attention to? Their script! When I opening my hypnosis office, I interviewed a lot of hypnotists. My interview was to put them in the room with a volunteer client and watch them on closed-circuit camera. One lady came into the room, found out the client wanted to lose weight, didn’t bother to ask any questions, went out of the room to her car to get her script, and read it to the patient. When I asked, why didn’t you look at the patient she answered, “I didn’t need to. I had the script in front of me.” Other...

The Great Swipe War

Since the dawn of time the debate has continued.  The best copywriters in the world amass huge swipe files. They trade their swipes like kids trade baseball cards. “I’ll give you a Willie Mays and Hank Aaron for a Mickey Mantle.” “I’ll give you a rare Carlton B2B letter and an unpublished Halbert ad for a Jim Rutz magalog.” Learning how to artfully swipe is probably the most important skill a copywriter can have. Unless you’ve never written a word of copy in your life yet position yourself as an expert. Recently, such an expert (who was recently fired from their job for blowing off their biggest JV partner who made them millions) proclaimed that swiping is bad form. Hope they share that with the Wall Street Journal. Their famous Wall Street Journal letter was a swipe of an early 20th century letter. And the new control was a direct swipe of the former control (even word for word). But for this NON-EXPERT swiping isn’t copy. Excuse me.  That’s Dan Kennedy on the other line.  He just spit up his coffee because he NEVER writes copy.  He just swipes his old stuff again and again. Now if you’re swiping copy by plugging in word for word, you’re totally missing the boat. There’s an ART to swiping copy. And I showed how all the top copywriters do it. And at a seminar years ago, I brought in the legendary David Gordon who modeled me live and discovered the secrets of how I produce million dollar swipes time after time. Now, you can sit and stare at the blank screen for...
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