Comments on: Guest Post – Submodalities & Copywriting

By: NLP In Online Writing

NLP In Online Writing — Fri, 29 Oct 2010 16:39:38 +0000

[...] Very kindly Dr Kilstein later published my comments as a seperate guest post on his website here: NLP Copywriting Harlan Kilstein Blog Archive Guest Post – Submodalities & Copywriting Here's what I said at the time and I hope you find this of use…I'll add some more information [...]

By: Jamie Dixon

Jamie Dixon — Sun, 01 Feb 2009 16:18:18 +0000

Hi Al, Rob,

Thanks for the great replies and compliments.

For an example of using text to generate different levels of internal experience in the reader, feel free to read a review I wrote recently of an NLP course in Mexico:

http://www.warmthonthesoul.com/2009/01/using-a-lot-more-of-your-brain-for-a-change/

Thanks also to Harlan for making my comments into a seperate thread.

Jamie

By: Rob Northrup

Rob Northrup — Fri, 30 Jan 2009 00:13:52 +0000

great guest post, and made a very important point…

It seems that if we can make our writing very specific, then we are in better control of the readers thought process. and if we can make it real,then it will carry greater weight… and persuade better…

Rob

By: Al Henderson

Al Henderson — Thu, 29 Jan 2009 03:23:42 +0000

Jamie -

VERY well put! (I’m still seeing that humongous apple.)

I agree with what Harlan says about the auditory aspect of copy (due to the process of subvocalisation)…

But, as you suggest, it’s what we do AFTER the subvocalisation – the other (let’s say) “virtual senses” we bring into play as we “imagine” feeling, seeing, tasting, smelling – that may have the greater impact.

Thanks Jamie, for an excellent post … and thank YOU, Harlan, for making a special effort to bring it to our attention!

Cheers -
Al H.