Thanks for the great replies and compliments.

For an example of using text to generate different levels of internal experience in the reader, feel free to read a review I wrote recently of an NLP course in Mexico:

http://www.warmthonthesoul.com/2009/01/using-a-lot-more-of-your-brain-for-a-change/

Thanks also to Harlan for making my comments into a seperate thread.

Jamie

It seems that if we can make our writing very specific, then we are in better control of the readers thought process. and if we can make it real,then it will carry greater weight… and persuade better…

Rob

VERY well put! (I’m still seeing that humongous apple.)

I agree with what Harlan says about the auditory aspect of copy (due to the process of subvocalisation)…

But, as you suggest, it’s what we do AFTER the subvocalisation – the other (let’s say) “virtual senses” we bring into play as we “imagine” feeling, seeing, tasting, smelling – that may have the greater impact.

Thanks Jamie, for an excellent post … and thank YOU, Harlan, for making a special effort to bring it to our attention!

Cheers -
Al H.