Embedded Commands – Right and Wrong
January 21st, 2009 Posted in 30 Days To Communications Excellence, Acuity, Dobson, NLP, NLP Skills, OTCC
My teacher Dave Dobson used to mock embedded commands and the way they were used by calling them, “In Bedded Commands.” He once said, “the only time I use In Bedded Command is In Bed With A Woman, which is where they belong.”
Nonetheless, they are a powerful technique – if you use them right.
And if you use them wrong – well let’s just say people will see right through you.
January 21st, 2009 at 3:47 pm
Harlan,
If you had a review site/blog, selling affiliate products and you were using video on that site/blog, can you give an example of how to properly use an embedded command in the video to help sell the affiliate product?
Also, can you give an example in the same scenario of how NOT to do it.
Thanks!
January 21st, 2009 at 9:43 pm
I’ll create a video for you about this.
January 22nd, 2009 at 6:01 am
Thank you!
January 23rd, 2009 at 6:31 pm
Harlan,
I’m also looking forward to your additional video and utilization insights on this topic.
As an an NLP Master Practitioner, I understand this one quite well. And I agree with you 110% on your point about needing to use this one carefully/respectfully and with “elegance”.
Recently I saw a very well known presenter up on stage give a CLASSIC example of how NOT to use it.
His use of ECs was so blatant and so over the top, that he not only didn’t get 1 sale, but he also lost total rapport with the large audience….and I suspect with the seminar producer too.
Left me shaking my head in wonder. It was just “daft” as we say here down under!
Cheers,
Ivan