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Romancing The Stone: Love and NLP (Day 9)

January 8th, 2009 | No Comments | Posted in Uncategorized

Can you remember that special time?

NLP Copywriting Day 4 – Why Rapport Works

January 4th, 2009 | 3 Comments | Posted in Uncategorized

How to get into a state of rapport with elegance. Here’s today’s video

Day Three: Free Willy and the Monkey Teach Rapport Skills

January 3rd, 2009 | 4 Comments | Posted in Uncategorized

With apologies to Jason Moffatt and his crazy puppets, my two buddies, Free Willy and the Monkey share their rapport skills.

This IS silly but it gets the point across.

And there’s a great story too!

So You Think You Are Seeing Clearly

December 28th, 2008 | 6 Comments | Posted in Uncategorized

This video was an eye opener to me.

If you haven’t seen it yet, it could very well be an eye opener for you as well.

Watch the video and see my comments below.

Here is the original study this video was based on.

What this study teaches is that very often we do not see what is there in front of us.

How often have you, as a copywriter or a persuader, been asked the question, “Is there a guarantee on this product” when it’s right there in the copy.

You might want to keep this video in mind and wonder if perhaps your copy or your presentation is distracting the reader or client from seeing the moonwalking bear.

Peace.