Change Personal History

The classic NLP technique with a very important twist…

Break Free of The Chains

That Bind You In Your Life

Change Your Personal History With This Top NLP Trainer

Doug O’Brien is recognized throughout the world as one of the top NLP trainers. He’s just done something that was nearly impossible. He’s taken the old NLP Change Personal History and made a significant change that is really good news for you.

Here’s what this is all about:

The Change Personal History was one of the main NLP techniques. It effectively erased years of trauma, negative messages, and self-defeating behavior. It’s a powerful technique that gets great results but there’s just one drawback.

It Takes Two To Tango

The way the technique was designed, it took two people to make this technique work. But now, Doug has reworked the technique so you can perform this technique on your own.

So why would you want to perform this technique?

Well, imagine years of negative talk in your mind. Perhaps originally planted there by a teacher or a parent. It may have left some damage that has affected the way you interact with your friends, family or loved ones.

Or imagine a traumatic episode when you were a child that left a lasting impression. Could this be holding you back from success right now?

Doug O’Brien has made it simple to make powerful changes in your life.

“There are only a handful of people in the country whom I have personally trained and am totally confident in recommending. Doug O’Brien is one of these few.”

- Anthony Robbins, Author of “Unlimited Power” and “Awaken the Giant Within”

Doug O’Brien has made it simple to make powerful changes in your life. His Change Your Personal History DVD is a modern masterpiece. It walks you through the technique in a simple step-by-step process. It’s simple; anyone can do it.

“I have known Doug O’Brien for many years and have been consistently impressed with his skill and integrity. Doug is one of the rare teachers who is able to integrate NLP and Ericksonian hypnosis, so that students develop both conscious and unconscious competence. I confidently endorse him as a trainer, and as a person.”

- Robert Dilts, Co-Developer of NLP and Author of NLP Vol 1.”

“I Highly recommend Doug O’Brien of Doug O’Brien and Associates. He is continually updating and training with the most up-to-date skills I have developed.”

- Richard Bandler, Co-creator of NLP

I’m Jealous!

For years I’ve wanted to create a DVD for the Change Personal History technique but I couldn’t figure out a way to do it with just one person. But Doug has done it in a personable and caring way.

I’ve watched this DVD and give it my highest endorsement. I recommend you get it and change your life today.

The cost of the DVD is just $45 plus $5 US Shipping or $12 International Shipping.

These DVDs are ready to go. Just order your copy and experience the power of NLP in your life.

Dr Dave Dobson on Pattern Interrupts

One of the greatest lessons Dave Dobson taught was about interrupting patterns. On the Internet, we think of the “Kern method” of interrupting people’s patterns in their daily lives so we can sell better.

Dave wasn’t in to that at all. He detested selling himself. He thought the best advertisement was helping someone get to a better place. And the way he did it very often was by interrupting peoples’ patterns.

Dave was a brutal lion on the outside but a gentle pussy cat on the inside. One minute he would roar and the next minute he would drop into his hypnotic voice and begin talking funny to you.

Dave loved a good joke. Blond jokes. Dirty jokes. Jewish jokes. He didn’t discriminate. If it was funny, he would laugh at his own jokes until his body shook.

But Dave didn’t just tell jokes. He was using them strategically to interrupt peoples’ patterns.

I went to see Dave when my hypnosis business was failing. I was at wits end. And Dave just started telling really bad jokes. Finally, I had to crack a smile and Dave asked me a question, “When was the last time you sang I’ve been working on the railroad?”

Dave insisted that I sing that song when I paid my bills. Eventually people would wonder why they heard the words of the song coming from my office.

But here’s where the magic came in. From the day I began singing “Ive Been Working on the Railroad,” my business turned around and it began to soar.

Dave’s birthday was June 30 and I miss the old codger.

Take some time and interrupt your own patterns. Get some apps that tell jokes. Watch some funny videos on youtube.

Here’s a few videos Dave would have liked. And as he would say, “I Double-Dog dare you” not to laugh.

Pattern Interrupts: Was It Good For You?

What makes this pattern interrupt effective?

1. It’s completely unexpected compared with what you can assume from the video.

2. Your brain does all of the processing.

3. The commercial is extremely subtle.  If you have a rapier, you don’t need a club.

The use of humor in written copy is very hard to control.  However, the use of humor in radio and television commercials can be very effective.

Who will be the first to use humor effectively in Internet marketing?

Now go buy this before the price increase… The Art of The Swipe

The Art of The Swipe

Produce Letters Like An A-Level Copywriter

Even If You’ve Never Written A Word of Copy In Your Life

Here’s an experiment I would like you to do right now.

1. Pick up your pen in your hand and sign your hand normally.

2. Now, pick up your pen again but this time, try to copy that signature as closely as you can.

3. Now, pick up your pen with your non-dominant hand and try to sign your name being as careful as possible to copy it as closely as you can.

4. Finally, pick up your pen with you non-dominant hand and sign your name as quickly as possible.

Do you notice any differences?  Most people do.

When you sign your name as quickly as you can with your less dominant hand, that’s an example of unconscious incompetence.  You don’t have good control of what your doing and it shows.

When you carefully sign your name with your less dominant hand, that’s an example of conscious incompetence.  You are trying.  It’s just not very good.

When you sign your name with your dominant hand and you are copying the signature, it’s an example of conscious competence.

And finally, when you sign your name quickly with your dominant hand, it’s an example of unconscious competence.

Typically, when someone does something on the mastery level, it’s on the level of unconscious competence.

That’s the way I swipe a letter.  It’s fast.  And it’s good.

Letters I’ve swiped in 90 minutes (or less) have sold millions of dollars of products.

I swiped the Annihilation Method letter in 90 minutes in front of a live audience. It sold one million dollars in 20 minutes.

I dictated a letter for Ryan Deiss where he was my personal secretary in an hour.

It sold$4 million in a nicheI don’t even like writing for.

At the last NLP Copywriting seminar with David Gordon,  he spent the day analyzing how I swipe a sales letter. And my friend, Anthony Coyce called me with an idea…

“Dude. There are lots of people who need what David Gordon taught that day but can’t afford the NLP Copywriting 2 Set. Break out the second day where it’s David Gordon teaching and make a set on How to Swipe a salesletter.”

“There are a lot of copywriters who stare at the screen and never know what to write. Your product takes them step by step from zero to dynamite sales letter within a couple of hours instead of a couple of days.”

“But dude. They can’t afford the whole set. It’s like $1300 or something. It’s like showing a starving man a picture of a steak dinner. You HAVE to do something.”

But he made me think.

Now this is going to piss some people off,

It’s not just copywriters who can use this.  ANYONE who wants to write like a pro can use this to kick out A-Level copy.

The price of the whole DVD set is $1297. And it’s a bargain. But if I cut out the first part of the seminar and only gave the section with David Gordon, I could help people who can’t afford my regular product.

This product is the fastest way to get wickedly good in the shortest possible time.

David Gordon is one of the founders of NLP.  And he got inside my mind to find out exactly how I do everything from select a swipe to how I go through a sentence one line at a time.

So Sandra and I checked and there are 6 DVDs where David Gordon models me. It’s nearly half the entire set.

Introducing: The Art of The Swipe

I’ve taken the Fillet Mignon and packaged it in a set for people who want to learn How To Quickly and Easily Swipe A Winning Sales Letter.

And I’m going to price it at a McDonald’s price. Just $297 for the set of six DVDs.

But for one week only, since it is in pre-publication and won’t ship until July 5, I’m cutting $100 off that price.  But believe me, as soon as they are in stock, the price goes up.

So get on this now.  Like today.  And you can thank Anthony.  The price is $197 plus shipping.

And yes this product can be returned anytime in the next year but check your mental cavity because if you return this, you’re missing something upstairs.

This is not something you should miss.  You know how everything you read on the Internet is a bunch of hype… well this isn’t.

Choosing Shipping Option

US Shipping $209.00 International $217.00

Analysis of An Email – Blue Balls

This is an email I sent out yesterday to my Hypnotic Secret list:

Subject Line: Blue Balls. Not What You Expect.

You are receiving this email because you signed up at The Hypnotic Secret.com

The news out of Rome is shocking.

Italian police have seized 70,000 balls of mozzarella cheese because they turned blue when the packages opened.

The police and the agriculture ministry are investigating the world’s largest case of blue balls.

You see, mozzarella cheese is the pride of Italy.

They serve it on everything for pizza to salads. They probably even have mozzarella gelato.

And it it’s turning blue…

Could it be poison?

But Italians were shocked this weekend to discover their “Italian” mozzarella cheese isn’t really mozzarella.

And it isn’t really Italian either.

Real mozzarella cheese in Italy is made from buffalo milk.

This stuff is not.

And it’s not made in Italy either. It’s imported and re-packaged.

It’s shocking when you realize something you trusted isn’t what you expected.

It’s the same way with The Secret.

THEY CHANGED THE LAW OF ATTRACTION TO MAKE IT GO OVER WITH THE PUBLIC.

Now don’t get me wrong, teaching people about the Law of Attraction is great.

Changing it and diluting it is not.

And when you start changing the ingredients without telling anyone.

You don’t get results. You get blue balls of mozzarella.

What Rhoda Bryne did was re-write the Law of Attraction to fit her image.

She took Esther Hicks out and left her on the editing floor.

And she took out all mention of taking action.

You were left with ask, believe, receive.

Whoops!

What happened to take action? It’s not there anymore!

And that’s why so many people don’t get results with The Secret.

So if you want the real deal, take action now.

Click here to get The Hypnotic Secret.

It’s the real deal.

http://thehypnoticsecret.com/secret/index2

Peace,

Harlan

I created a contest and got a number of entries:

Here’s the winning entry from Lee Marcus of Florida.

Harlan, here’s what you’re doing in the great e-mail you sent out today.

1 – Pattern interrupt: the subject line starts with “Blue Balls,” which interrupts the readers’ patterns when the readers are scanning their e-mail in-box. “Blue balls” is a slang phrase relating to sex, and sex grabs the readers’ attention if the readers understand the phrase. Plus, since you are very religious, a subject line starting with a slang phrase relating to sex surprises me much more than it would if the e-mail were coming from, for example, a sports blogger. So the subject line grabs the readers’ attention and forces them to open the e-mail, regardless of how busy they might be.

2 – Humor, to get the readers on your side: you retell the news story about the tainted cheese in a way that makes the story much funnier, because it’s you, not the regular news stories, that refer to the tainted cheese as “blue balls.” So you reward the readers for reading by giving us readers a good laugh.

3 – Making clear the point of your retelling the cheese story: you highlight, in ways the news agencies did not, how the tainted cheese is fake and how, even if it were not tainted, it would still be disappointing, because it says it is made in Italy but was really made in Germany and calls itself mozzarella although it contains no buffalo milk. So you emphasize how much of a forgery the tainted cheese it.

4 – Metaphor: You use the metaphor of the fake cheese to introduce the important way in which Rhonda Byrne’s book and film The Secret changed the Law of Attraction to make her book and film sell more copies than it would if she had told the truth about the Law of Attraction. And because you related The Secret to the fake cheese, which is also tainted, your readers will infer that The Secret is tainted, too, in its own way.

5 – Problem and agitate: You have revealed a key fact: that The Secret is a fake version of the Law of Attraction, and The Secret cannot teach anyone how to succeed with the Law of Attraction. You have revealed a problem that all readers and viewers of The Secret will encounter. Then you have agitated to make those readers and viewers feel cheated and lied to.

5 – Solution: You present the solution, which is YOUR fine product, The Hypnotic Secret.

6 – “Tell them what to do”: You have revealed that what is missing from The Secret is the necessity to take action. Then you tell your readers to practice the Law of Attraction by taking action to get the REAL guide to implementing the Law of Attraction, and that real guide happens to be your product, The Hypnotic Secret.

Although I bought The Hypnotic Secret as soon as I received your first e-mail about it, today’s e-mail about Blue Balls is so good I want to buy The Hypnotic Secret all over again!

Sincerely,

Lee Marcus

So let’s go over the key points:

1. Pattern Interrupt: Absolutely. Super effective. It’s the number one technique Frank Kern uses.

2. Humor – I dance around the double meaning of blue balls. Humor was used by Erickson, Dobson, and Bandler. It too is a pattern interrupt.

3. Metaphor. In my opinion the single most powerful NLP technique. Used recently by Frank Kern in his “Mysterious Stranger” video.

4. Specific offer – you tell them what to do.

So congratulations Lee.

If you want to learn about pattern interrupts, my 4 week course is without compare.

You can sign up here:

Pattern Interrupts Course

Read more about the course here:

Pattern Interrupts Course/

And of course, the most powerful technique in your NLP weaponry should be Therapeutic Metaphor.

I’ll be building a video for one of my clients using this technique. I’ll be sharing it soon.

Here’s where you can get the David Gordon video set

The Secret To Success

As I’m typing this blog post, there’s a hypnotic voice going in my ear.

It’s not the voice of a hypnotist however.  It’s the voice of the most successful life insurance salesman of all time.

His name is Ben Feldman and someone recently gifted me with a rare set of his recordings.

And I’m listening to Ben’s voice as he explains exactly how he made that much money.

Stories about Ben are legendary but only when NLP came along did people discover…

Ben Feldman is using many of the same language patterns of Milton Erickson.

But the number one success pattern Ben used rarely failed.

People would book an insurance sales call with him and Ben would come and…

NOT talk about insurance.

Instead, he pulled out a book called, “The Life of Ernest Hemingway.”

And would begin talking about Hemingway’s life.

And after talking with the prospect for a while (about Ernest Hemingway) the client would look up after a few minutes and ask…

“How much insurance do you think I need?”

The technique is known as Therapeutic Metaphor.  It was invented by Erickson but most people didn’t get it at all.

In fact, in the beginning of the book “Hypnotic Realities” by Erickson and Rossi, they analyzed a hypnotic induction of Milton Erickson.

And when Erickson began to tell a story, Rossi turned the recorder OFF!

He didn’t get that the story was the main part of the process.

The first person to fully explain Erickson’s patterns of Therapeutic Metaphor was David Gordon.

This is the one technique I’d never leave home without.

Ben Feldman used it to sell more life insurance than any other agent in history.

Frank Kern just used it to sell 4 millions dollars worth of a digital product called “List Control.”

And you don’t have the ONLY set of DVDs with David Gordon teaching this technique?

Get your copy today here:Therapeutic Metaphors

Marlo’s Wife Is Stopping Him. What’s Stopping You?

Become a Jedi, click on this link: http://nlpcopywriting.com/sale-nlp3.html

Turn Your No Into A Yes – NLP Copywriting 3

Go Here Now To Get The Details

The Old Grump Was Right – Dobson Proven Correct

My teacher Dr Dave Dobson taught what he called OTCC – Other Than Conscious Communication.

As part of the communication process, Dobson would say Hello non-verbally and than glance at the right ear.
During therapy, Dave would talk to the right ear and calibrate responses.

People had no idea what he was doing, but Dave knew when people had made the changes they needed to make, when they were done with therapy – all based on that right ear.

Turns out – the old grump knew what he was talking about.

Here’s an article reporting on some interesting research.

Asking a favour? Talk to the right ear

If you are planning on asking someone to do you a favour, make sure you are speaking into their right ear.

Scientists have found we are much more likely to help someone out if they make the request in our right ear.

It is thought to be because info received through the right ear is processed by the left side of the brain. This is more logical and better at deciphering verbal information.

Scientists in Italy tested this by asking 176 nightclubbers for a cigarette. They obtained significantly more cigarettes when they spoke to the clubbers’ right ear compared with their left.

The boffins debated keeping the findings to themselves so their friends didn’t get wise to their right-ear begging ways, but eventually published a paper on the study.
Dr Luca Tommasi of the University of Chieti in central Italy, said the results confirm a right ear/left hemisphere advantage for verbal communication and that if you want to get something done –you should talk to people in their right ear.

“Our studies corroborate the idea of a common ancestry – in humans and other species – of lateralized behavior during social interactions, not only for species-specific vocal communication, but also for affective responses.”

Here’s the article link below:

Research Confirms Other Than Conscious Communication

Guest Post – Submodalities & Copywriting

Jamie Dixon( http://www.warmthonthesoul.com ) posted this as a comment.
I moved it to be an entire post:

Hey Harlan,

Great video on submodalities.

I was just thinking about your comments that submodalities are not really related to copywriting and it got me thinking about how copywriting is ALL about submodalities.

When people read writing on a page, whether it’s a webpage, a page in a book, a PDF or any other type of written content, they understand what’s been written by creating various internal representations about what’s being said (and also what’s not being said but might be implied or presupposed). These internal reprisentations each have submodalities of their own and when people read text they tend to do so using at least 3 modalities.

The strategy most people tend to use for reading is:
Ve(Visual External) – Ad (auditory dialog) – Vi (Visual Internal) – Ki (Kineasthetic Internal).

That is, they read the text that’s on the page and repeat it back to themselves inside their heads (some will note that this step isn’t required and is in someways a left over byproduct of a limited teaching method when it comes to reading), then they visualise what’s being talked about inside of their head and finally have some sort of feeling about what they’ve read.

The fact that people create internal representations that otherwise wouldn’t have been there is an indication that the text they’re reading is the trigger for them creating new things in their minds. The question is, how can you write in such a way that the images they create in their minds follow along with what you’d like them to experience.

One example I really like is as follows:

Two sentences:

“The man followed the woman in the dark”

Think about this for a moment and notice what kinds of pictures you make inside your head. Notice where the picture is, how big it is, how bright or dark it is, how close is the picture and and is it 2D or 3D? Now notice how it makes you feel. Are you excited? scared? intrigued? motivated? desiring more? and notice where the feeling begins, how intense it is, how it moves around your body.

Here’s the second sentence:

“The cloaked bandit skulked in the shaddows as he stalked the scarlet woman through the night”

Think about this for a moment and notice what kinds of pictures you make inside your head. Notice where the picture is, how big it is, how bright or dark it is, how close is the picture and and is it 2D or 3D? Now notice how it makes you feel. Are you excited? scared? intrigued? motivated? desiring more? and notice where the feeling begins, how intense it is, how it moves around your body.

Now when you think about the 2 different sentences and compare what’s different, what happens? Were the pictures different? Was one more detailed than the other, was one bigger than the other, was one closer than the other, were they in different locations? and the feelings, was one more intense than the other?, were the levels of intregue different for each one? did the feelings move in different ways?, and what else?

To me, the question isn’t really whether submodalities are related to copywriting, the question is how does what I write affect the types of things people do in their heads. How do I use adverbs, adjectives, presuppositions, modal opperators and how do I link different parts of the text together to create different structures in the minds of my readers.

I remember at a training course when we were first introduced to the idea that my simple body gestures we could change how people reprisented what we were talking about. We were asked to think of an apple and the trainer held his hands close together showing an average apple sized space between his fingers. Then he said “think of another apple” and as the same time, he moved his hands appart and made a gesture with the space about the size of his head. Guess what? The picture of the apple inside my head grew to be the size he indicated with his hands.

This is simply an indication that everything we do in communication affects how we reprisent what we’re hearing, seeing and experiencing. Submodalities exist with every internal reprisentation and depending on how we package our communication depends on how those reprisentations are experienced.

Thanks again for creating these fantastic videos Harlan. I like most things that get me thinking and I hope my reply had been of help either to yourself or others reading this.

Take care, Jamie