Doubling Your Sales With NLP (And Then Re-Doubling Them)

Up until now, most people have been using NLP in a pretty lame manner on their websites. Sorry for being blunt but it’s true. I hope by now that you aren’t using cheap tricks like buy now in bold letters and thinking it’s effective NLP. It’s...

Using Questions In Your Copy

For years I’ve been a pioneer. I’ve told people, don’t use questions in your copy. Why? Because when you use a question, you force the person to think about the answer. And when they think about the answer, they aren’t with you on your page of...

Ericksonian Stories: Rapport, Change, And Copy

Today, we’ve got two videos. The first is my video of the day about Milton Erickson. The second video is of a modern master, Stephen Gilligan. A student of Erickson, at one point, Richard Bandler and John Grinder did a deep trance identification of Gilligan with...