Doubling Your Sales With NLP (And Then Re-Doubling Them)

Up until now, most people have been using NLP in a pretty lame manner on their websites. Sorry for being blunt but it’s true. I hope by now that you aren’t using cheap tricks like buy now in bold letters and thinking it’s effective NLP. It’s not. It’s manipulative and it sucks. And if you go ahead and do it anyway, I hope Karma bites your butt. Seriously however, NLP works really well in sales in persuasion. It works really well in person and works really well in print and in video. Heck, Frank Kern knows just two patterns and they work pretty damm well for him. But let’s play pretend… Every step of your website from headline to offer and PS is wrapped tightly with NLP. Can you even begin to imagine the staggering multiplying effect? Imagine Frank Kern type results on every line of your website. I’ve been waiting to release NLP Copywriting 3 – the NLP website and it’s coming soon. Next week in fact. And it’s going to be delivered over a period of 12 weeks right over the Internet. There will be a forum to ask questions because I want this to work for your business. (It already works for mine.) What kind of numbers can you expect to see? The last NLP video I did for a client converted at 12% without a word of copy on the page. Of course, there was a lot of sneaky stuff I’ll share with you in the course. Look for it!...

Using Questions In Your Copy

For years I’ve been a pioneer. I’ve told people, don’t use questions in your copy. Why? Because when you use a question, you force the person to think about the answer. And when they think about the answer, they aren’t with you on your page of copy. For example: “Are you really satisfied with your lifestyle? Do you wish you could do something about it?” Now those questions force the person to go inside their head and leave your copy. And if you ask the wrong question… they may never return to your copy. But what if there was a right way of asking questions in copy? And what if this was a breakthrough technique – never before revealed – that could actually produce a change in the reader just by his answers in his head to your copy? Let me make this clear. The WRONG question and you lose them for good. The RIGHT questions and you own them. And it works in copy. And it works in sales. And it works in personal change work. What I’m about to reveal will blow you away. Stay...

Ericksonian Stories: Rapport, Change, And Copy

Today, we’ve got two videos. The first is my video of the day about Milton Erickson. The second video is of a modern master, Stephen Gilligan. A student of Erickson, at one point, Richard Bandler and John Grinder did a deep trance identification of Gilligan with Milton Erickson. I have an old video of Gilligan teaching and you would swear it was Erickson’s voice and mannerisms. I am told that Gilligan went around in a wheel chair for a while like his mentor. Here’s my video: Here’s Stephen Gilligan (whom I trained with many years...