The Simplest NLP Pattern To Use In the last newsletters nlp1.html  and nlp2.html we demonstrated why certain NLP techniques don't work in print and the one thing you MUST do to get these patterns to explode your conversion rates. In nlp3.html we introduced the concept...

Copywriting is changing. We are seeing more and more people moving away from long copy and finding more people moving to video. For the world of NLP, this is truly a blessing. Now, in addition to words on paper, we can actually use volume and tonality to mark off the...

Many years ago, I took a training with John Childers who all the marketing gurus swore by. He supposedly taught speaking skills that would show you how to sell from the platform. But what made me take this super expensive course was the idea that he combined NLP with...

When I learned hypnosis, I learned it in an NLP center in Ericksonian style. It wasn't until much later that I was exposed to non-Ericksonian hypnosis. I can't say that I liked it very much. Especially the rapid inductions. Grabbing someone's head, shaking it, and...

The last time I saw Dave Dobson was in the nursing home in Friday Harbor located on his beloved San Juan Island. Dave had retired to the San Juan Islands but I pulled him out of retirement to begin doing Fun Shops again. He was one of the most amazing and incongruent...

I just returned from Israel and met dozens of people who claim to have trained in NLP. My friend and teacher Menachem Kasdan was recently called in to certify a group of people as NLP Practitioners. What he found was shocking. These people were completely unable to...

Is the goal of personal change work to be nice or to be effective? Some of the most effective NLP interventions haven't been very nice? When Tony Robbins asked a woman crying her eyes out, "Who peed on your face?" It wasn't particularly nice. But it was effective. It...

If this video doesn't have meaning to you, it's likely you've never witnessed someone really bad at NLP try to help someone. Hope you enjoy it. Please leave your comments below. [Video created by Kristen...

How You Can Help Yourself And Others Change One of my favorite sayings is "the only person who likes change is a wet baby."  If you think about it, most people don't change very readily. They dig in their heels and defend themselves saying, "It's my way or the...

If they turned out doctors the way they turned out hypnotists, people would die like flies. Most hypnotists don't know that they don't know. It goes back to a classic debate on the style of hypnosis. There is the direct authoritarian style hypnosis. "You will go...

Since the dawn of time the debate has continued.  The best copywriters in the world amass huge swipe files. They trade their swipes like kids trade baseball cards. "I'll give you a Willie Mays and Hank Aaron for a Mickey Mantle." "I'll give you a rare Carlton B2B...

What can you spot in this commercial? Feel free to check out Beach Millions and learn from the copy and video...

The classic NLP technique with a very important twist... Break Free of The Chains That Bind You In Your Life Change Your Personal History With This Top NLP Trainer Doug O'Brien is recognized throughout the world as one of the top NLP trainers. He's just done something...

One of the greatest lessons Dave Dobson taught was about interrupting patterns. On the Internet, we think of the "Kern method" of interrupting people's patterns in their daily lives so we can sell better. Dave wasn't in to that at all. He detested selling himself. He...

What makes this pattern interrupt effective? 1. It's completely unexpected compared with what you can assume from the video. 2. Your brain does all of the processing. 3. The commercial is extremely subtle.  If you have a rapier, you don't need a club. The use of humor...

Produce Letters Like An A-Level Copywriter Even If You've Never Written A Word of Copy In Your Life Here's an experiment I would like you to do right now. 1. Pick up your pen in your hand and sign your hand normally. 2. Now, pick up your pen again but this time, try...

This is an email I sent out yesterday to my Hypnotic Secret list: Subject Line: Blue Balls. Not What You Expect. You are receiving this email because you signed up at The Hypnotic Secret.com The news out of Rome is shocking. Italian police have seized 70,000 balls of...

As I'm typing this blog post, there's a hypnotic voice going in my ear. It's not the voice of a hypnotist however.  It's the voice of the most successful life insurance salesman of all time. His name is Ben Feldman and someone recently gifted me with a rare set of his...