Simplest NLP Pattern

The Simplest NLP Pattern To Use In the last newsletters nlp1.html  and nlp2.html we demonstrated why certain NLP techniques don’t work in print and the one thing you MUST do to get these patterns to explode your conversion rates. In nlp3.html we introduced the concept of criteria which we will expand upon. And in nlp4.html we began to explain how to elicit criteria.  Innlp5.html we introduced the concept of misdirection. In nlp6.html we began the concept of changing criteria. Innlp7.html we revealed the contest winner.  It Doesn’t Get Any Easier Than This… Some people have written to me and asked if there are any easier NLP patterns to use in your copy and I hasten to respond to your needs. I’m about to share the simplest pattern with you and it’s so drop dead easy to you, it would be natural to question its effectiveness. In fact, it calls into question a major principle of copy.  So stick with me for this and you’ll no doubt learn something.  In fact, this is the single pattern you can imediately use – even if you are a beginner – and you’ll thank me for it later. Did you discover the pattern already?  What, Kilstein you’ve been doing something? Yes, it’s called a connecting strategy. Take two sentences and link them with the word “and”. Is that all there is to it? No but don’t make this too hard. Typically, the pattern runs like this: (using the example from above) In fact, this is the single pattern you can immediately use – even if you are a beginner – and you’ll thank...

Death of An NLP Legend

A legend passed away yesterday. Frank Farrelly, the author of Provocative Therapy, passed away recently. Frank was the most obnoxious lovable guy you could ever meet. He stunned people in therapy by deliberately provoking people in therapy and getting them to open up. The first time I read his book, Provocative Therapy I couldn’t believe anyone would recommend the book. But soon I saw Frank’s effectiveness. I have some very old recordings of Bandler and Grinder modeling Frank at a live therapy session. Bandler’s voice was entirely different than it is today. If you listen carefully, you’ll hear that Bandler adopted Frank’s voice after an intensive modeling session. The best way to learn about Frank is to listen to a recent seminar he did in NYC with my friend Doug O’Brien. The man was brilliant. You can get the DVDs here from Doug. That’s NOT an affiliate link. Frank was one of the people NLP was based upon. Study his work. Rest in peace...

Richard Bandler Working With A Client

In copywriting, there’s nothing better than watching Gary Halbert, John Carlton, or Jay Abraham work with a business live. In NLP, it’s watching Richard Bandler work live with a client. Here are two videos featuring Richard working with a client: and here’s part two The most amazing part to me is how Richard makes it all seem so simple. What do you...

The New World of NLP Copy

Copywriting is changing. We are seeing more and more people moving away from long copy and finding more people moving to video. For the world of NLP, this is truly a blessing. Now, in addition to words on paper, we can actually use volume and tonality to mark off the message. But with the exception of Eben Pagan, we’re just not seeing it online today done with any artful planning. Plus, with the shorter copy in use today, it is incumbent upon the NLP Copywriter to use the language patterns to get the reader to take action much more rapidly. Think about the words that would FORCE a person to take action. What would you...

Manipulative NLP – Stop It With The Hands!

Many years ago, I took a training with John Childers who all the marketing gurus swore by. He supposedly taught speaking skills that would show you how to sell from the platform. But what made me take this super expensive course was the idea that he combined NLP with selling. I was so bored. My dogs had more effective NLP skills. I took more bathroom breaks during that seminar than any other. I couldn’t believe I had gotten suckered in to this program. And at the end of the program, he sold another program. Yes, he had secretly planted the overwhelming desire for us to purchase his next expensive program. Yawn. I had no desire to continue my studies and I was amazed at the big name people who gave him credit for increasing their sales. What was it that PT Barnum said about suckers being born any minute? So now there’s another breakthrough NLP discovery used in video and selling. Ready? Stop yawning. I haven’t told you yet. Okay here it is. When you are talking, when you talk about your prospects shake your hands in the direction of your prospects. When you talk about you, point to you. Now don’t you feel an overwhelming desire to send me money? Didn’t think so. When you see someone using this technique, they are trying to manipulate you. And they are setting you up for the sale. A real sale is when you connect with the buyers wants and needs and your ability to fullfil them. No hand shaking needed. Harlan PS. I just saved you about $50,000 in advanced...