Comments on: Analysis of An Email – Blue Balls http://nlpcopywriting.com/analysis-of-an-email-blue-balls/ Harlan Kilstein's NLP Copywriting Blog Tue, 02 Aug 2011 16:06:04 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Oleg http://nlpcopywriting.com/analysis-of-an-email-blue-balls/comment-page-1/#comment-4207 Oleg Wed, 23 Jun 2010 01:25:32 +0000 http://nlpcopywriting.com/?p=235#comment-4207 I have to agree that metaphors are one of the most powerful persuasive linguistic weapons someone can use. I'm currently reading the book "Made To Stick" and one of the ingredients for a sticky (memorable) idea is concreteness. Taking something abstract (such as "the book 'The Secret' is diluted and isn't the true law of attraction") and providing a concrete metaphor ("The Secret is as real as the blue mozzarella balls") gives readers a more vivid image of how inauthentic the book is. Cheers, Oleg I have to agree that metaphors are one of the most powerful persuasive linguistic weapons someone can use.

I’m currently reading the book “Made To Stick” and one of the ingredients for a sticky (memorable) idea is concreteness.

Taking something abstract (such as “the book ‘The Secret’ is diluted and isn’t the true law of attraction”) and providing a concrete metaphor (“The Secret is as real as the blue mozzarella balls”) gives readers a more vivid image of how inauthentic the book is.

Cheers,
Oleg

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