NLP Copywriting Harlan Kilstein

Pattern Interrupts: Was It Good For You?

What makes this pattern interrupt effective?

1. It’s completely unexpected compared with what you can assume from the video.

2. Your brain does all of the processing.

3. The commercial is extremely subtle.  If you have a rapier, you don’t need a club.

The use of humor in written copy is very hard to control.  However, the use of humor in radio and television commercials can be very effective.

Who will be the first to use humor effectively in Internet marketing?

Now go buy this before the price increase… The Art of The Swipe

The Art of The Swipe

Produce Letters Like An A-Level Copywriter

Even If You’ve Never Written A Word of Copy In Your Life

Here’s an experiment I would like you to do right now.

1. Pick up your pen in your hand and sign your hand normally.

2. Now, pick up your pen again but this time, try to copy that signature as closely as you can.

3. Now, pick up your pen with your non-dominant hand and try to sign your name being as careful as possible to copy it as closely as you can.

4. Finally, pick up your pen with you non-dominant hand and sign your name as quickly as possible.

Do you notice any differences?  Most people do.

When you sign your name as quickly as you can with your less dominant hand, that’s an example of unconscious incompetence.  You don’t have good control of what your doing and it shows.

When you carefully sign your name with your less dominant hand, that’s an example of conscious incompetence.  You are trying.  It’s just not very good.

When you sign your name with your dominant hand and you are copying the signature, it’s an example of conscious competence.

And finally, when you sign your name quickly with your dominant hand, it’s an example of unconscious competence.

Typically, when someone does something on the mastery level, it’s on the level of unconscious competence.

That’s the way I swipe a letter.  It’s fast.  And it’s good.

Letters I’ve swiped in 90 minutes (or less) have sold millions of dollars of products.

I swiped the Annihilation Method letter in 90 minutes in front of a live audience. It sold one million dollars in 20 minutes.

I dictated a letter for Ryan Deiss where he was my personal secretary in an hour.

It sold$4 million in a nicheI don’t even like writing for.

At the last NLP Copywriting seminar with David Gordon,  he spent the day analyzing how I swipe a sales letter. And my friend, Anthony Coyce called me with an idea…

“Dude. There are lots of people who need what David Gordon taught that day but can’t afford the NLP Copywriting 2 Set. Break out the second day where it’s David Gordon teaching and make a set on How to Swipe a salesletter.”

“There are a lot of copywriters who stare at the screen and never know what to write. Your product takes them step by step from zero to dynamite sales letter within a couple of hours instead of a couple of days.”

“But dude. They can’t afford the whole set. It’s like $1300 or something. It’s like showing a starving man a picture of a steak dinner. You HAVE to do something.”

But he made me think.

Now this is going to piss some people off,

It’s not just copywriters who can use this.  ANYONE who wants to write like a pro can use this to kick out A-Level copy.

The price of the whole DVD set is $1297. And it’s a bargain. But if I cut out the first part of the seminar and only gave the section with David Gordon, I could help people who can’t afford my regular product.

This product is the fastest way to get wickedly good in the shortest possible time.

David Gordon is one of the founders of NLP.  And he got inside my mind to find out exactly how I do everything from select a swipe to how I go through a sentence one line at a time.

So Sandra and I checked and there are 6 DVDs where David Gordon models me. It’s nearly half the entire set.

Introducing: The Art of The Swipe

I’ve taken the Fillet Mignon and packaged it in a set for people who want to learn How To Quickly and Easily Swipe A Winning Sales Letter.

And I’m going to price it at a McDonald’s price. Just $297 for the set of six DVDs.

But since my birthday is coming up, I’ll knock off a hundred bucks.

So get on this now.  Like today.   The price is $197 plus shipping.

And yes this product can be returned anytime in the next year but check your mental cavity because if you return this, you’re missing something upstairs.

This is not something you should miss.  You know how everything you read on the Internet is a bunch of hype… well this isn’t.

Choosing Shipping Option

US Shipping $209.00 International $217.00

Analysis of An Email – Blue Balls

This is an email I sent out yesterday to my Hypnotic Secret list:

Subject Line: Blue Balls. Not What You Expect.

You are receiving this email because you signed up at The Hypnotic Secret.com

The news out of Rome is shocking.

Italian police have seized 70,000 balls of mozzarella cheese because they turned blue when the packages opened.

The police and the agriculture ministry are investigating the world’s largest case of blue balls.

You see, mozzarella cheese is the pride of Italy.

They serve it on everything for pizza to salads. They probably even have mozzarella gelato.

And it it’s turning blue…

Could it be poison?

But Italians were shocked this weekend to discover their “Italian” mozzarella cheese isn’t really mozzarella.

And it isn’t really Italian either.

Real mozzarella cheese in Italy is made from buffalo milk.

This stuff is not.

And it’s not made in Italy either. It’s imported and re-packaged.

It’s shocking when you realize something you trusted isn’t what you expected.

It’s the same way with The Secret.

THEY CHANGED THE LAW OF ATTRACTION TO MAKE IT GO OVER WITH THE PUBLIC.

Now don’t get me wrong, teaching people about the Law of Attraction is great.

Changing it and diluting it is not.

And when you start changing the ingredients without telling anyone.

You don’t get results. You get blue balls of mozzarella.

What Rhoda Bryne did was re-write the Law of Attraction to fit her image.

She took Esther Hicks out and left her on the editing floor.

And she took out all mention of taking action.

You were left with ask, believe, receive.

Whoops!

What happened to take action? It’s not there anymore!

And that’s why so many people don’t get results with The Secret.

So if you want the real deal, take action now.

Click here to get The Hypnotic Secret.

It’s the real deal.

http://thehypnoticsecret.com/secret/index2

Peace,

Harlan

I created a contest and got a number of entries:

Here’s the winning entry from Lee Marcus of Florida.

Harlan, here’s what you’re doing in the great e-mail you sent out today.

1 – Pattern interrupt: the subject line starts with “Blue Balls,” which interrupts the readers’ patterns when the readers are scanning their e-mail in-box. “Blue balls” is a slang phrase relating to sex, and sex grabs the readers’ attention if the readers understand the phrase. Plus, since you are very religious, a subject line starting with a slang phrase relating to sex surprises me much more than it would if the e-mail were coming from, for example, a sports blogger. So the subject line grabs the readers’ attention and forces them to open the e-mail, regardless of how busy they might be.

2 – Humor, to get the readers on your side: you retell the news story about the tainted cheese in a way that makes the story much funnier, because it’s you, not the regular news stories, that refer to the tainted cheese as “blue balls.” So you reward the readers for reading by giving us readers a good laugh.

3 – Making clear the point of your retelling the cheese story: you highlight, in ways the news agencies did not, how the tainted cheese is fake and how, even if it were not tainted, it would still be disappointing, because it says it is made in Italy but was really made in Germany and calls itself mozzarella although it contains no buffalo milk. So you emphasize how much of a forgery the tainted cheese it.

4 – Metaphor: You use the metaphor of the fake cheese to introduce the important way in which Rhonda Byrne’s book and film The Secret changed the Law of Attraction to make her book and film sell more copies than it would if she had told the truth about the Law of Attraction. And because you related The Secret to the fake cheese, which is also tainted, your readers will infer that The Secret is tainted, too, in its own way.

5 – Problem and agitate: You have revealed a key fact: that The Secret is a fake version of the Law of Attraction, and The Secret cannot teach anyone how to succeed with the Law of Attraction. You have revealed a problem that all readers and viewers of The Secret will encounter. Then you have agitated to make those readers and viewers feel cheated and lied to.

5 – Solution: You present the solution, which is YOUR fine product, The Hypnotic Secret.

6 – “Tell them what to do”: You have revealed that what is missing from The Secret is the necessity to take action. Then you tell your readers to practice the Law of Attraction by taking action to get the REAL guide to implementing the Law of Attraction, and that real guide happens to be your product, The Hypnotic Secret.

Although I bought The Hypnotic Secret as soon as I received your first e-mail about it, today’s e-mail about Blue Balls is so good I want to buy The Hypnotic Secret all over again!

Sincerely,

Lee Marcus

So let’s go over the key points:

1. Pattern Interrupt: Absolutely. Super effective. It’s the number one technique Frank Kern uses.

2. Humor – I dance around the double meaning of blue balls. Humor was used by Erickson, Dobson, and Bandler. It too is a pattern interrupt.

3. Metaphor. In my opinion the single most powerful NLP technique. Used recently by Frank Kern in his “Mysterious Stranger” video.

4. Specific offer – you tell them what to do.

So congratulations Lee.

If you want to learn about pattern interrupts, my 4 week course is without compare.

You can sign up here:

Pattern Interrupts Course

Read more about the course here:

Pattern Interrupts Course/

And of course, the most powerful technique in your NLP weaponry should be Therapeutic Metaphor.

I’ll be building a video for one of my clients using this technique. I’ll be sharing it soon.

Here’s where you can get the David Gordon video set

The Secret To Success

As I’m typing this blog post, there’s a hypnotic voice going in my ear.

It’s not the voice of a hypnotist however.  It’s the voice of the most successful life insurance salesman of all time.

His name is Ben Feldman and someone recently gifted me with a rare set of his recordings.

And I’m listening to Ben’s voice as he explains exactly how he made that much money.

Stories about Ben are legendary but only when NLP came along did people discover…

Ben Feldman is using many of the same language patterns of Milton Erickson.

But the number one success pattern Ben used rarely failed.

People would book an insurance sales call with him and Ben would come and…

NOT talk about insurance.

Instead, he pulled out a book called, “The Life of Ernest Hemingway.”

And would begin talking about Hemingway’s life.

And after talking with the prospect for a while (about Ernest Hemingway) the client would look up after a few minutes and ask…

“How much insurance do you think I need?”

The technique is known as Therapeutic Metaphor.  It was invented by Erickson but most people didn’t get it at all.

In fact, in the beginning of the book “Hypnotic Realities” by Erickson and Rossi, they analyzed a hypnotic induction of Milton Erickson.

And when Erickson began to tell a story, Rossi turned the recorder OFF!

He didn’t get that the story was the main part of the process.

The first person to fully explain Erickson’s patterns of Therapeutic Metaphor was David Gordon.

This is the one technique I’d never leave home without.

Ben Feldman used it to sell more life insurance than any other agent in history.

Frank Kern just used it to sell 4 millions dollars worth of a digital product called “List Control.”

And you don’t have the ONLY set of DVDs with David Gordon teaching this technique?

Get your copy today here:Therapeutic Metaphors